The brief: Develop a creative proposition that outlines the shared goal of the brand partnership to help create a great welcome for visitors with dogs.

​My role: Working closely with the design lead, I led for copy from concept through to delivery, presenting directly to clients and liaising with account managers. The creative proposition reflects the partnership in a way that enhances visitor experience while highlighting the role the National Trust plays in nourishing the relationship between dogs and their owners, and included a handbook highlighting dog-friendly adventures at National Trust spots.