The brief: A 360 campaign to promote ticket sales for the brand's attempt to break a Guinness World Record title​

My role: I delivered all copy across web, press, email and social for this campaign, working closely with Guinness World Records to ensure we adhered to both brand guidelines. The £11,000 proceeds from ticket sales were donated to Friends of the Elderly, and the record was broken with 978 people enjoying 250 litres of tea, 2,400 scones and 4,100 pots of jam and clotted cream. Below you'll find a selection of assets from the campaign.