The brief: Create a fully integrated campaign to inspire supporters to community fundraise in aid of the National Trust’s 125th year.​

My role: Working closely with a designer, I delivered copy from concept through to sign off on all assets for this fundraising campaign, across regional and national platforms. With the knowledge that our audience is responsive to proof of cause and where funds go, the creative proposition - made of incredible stuff - connects the reason for fundraising with the fundraising activity, ‘challenging’ the audience to take part.